10 minuti | Rapid Permanent Hair Colour


10 minuti permanent hair colour is an innovative and professional system, ideal for all women who want to reduce the colour application time as much as possible. Its innovative double complex of pure pigment cuts the application period in half, thanks to a rapid reaction time of only ten minutes.

Keratin and Argan Oil preserve hair structure while strengthening and nourishing it. 10 minuti allows perfect coverage and lightening by up to three tones with its rapid, intensive, and effective action.

For professional use

100 ml tube

43 nuances


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    • Argan Oil: gives the hair softness and incredible luminosity
    • Keratin: supports the rebuilding of the hair fibre, nourishes and protects the hair cuticle, and strengthens the intercellular cement


    • Perfect colour in just 10 minutes
    • Maximum grey coverage
    • Reliable and long-lasting colour